Pre Conference workshop
Tuesday 26 January 2010
Workshop
Date:
Tuesday 26 January 2010
Vide President
FULD & COMPANY
About the Workshop
This workshop is for those with CI responsibilities in the pharmaceutical and biotech industry who want to learn more about improving the integration of intelligence into brand team decision making. The agenda will be a mixture of presentation and facilitated discussion to discuss amongst other topics; how to fuel the competitive intelligence cycle with inputs that are both relevant and timely to your target audience as well as providing practical examples of how others have embedded competitive intelligence into the strategic decision making process. At the end of the workshop Arjan Singh will share his thoughts on how to manage the continually evolving the CI cycle and the building of processes that work to sustain the integration of CI into the decision making process.
Agenda
13:00
Delegate registration and coffee
13:30
Session 1: Moving from 'interesting' intelligence to actionable intelligence – what is actionable?
- Discussing the key differences between ‘interesting’ and 'actionable' intelligence
- The best intelligence is worthless if it doesn’t promote any action
14:00
Session 2: The compound life cycle and CI
- Discussing the stages of a compound and exploring what these changing issues are and how to use them to fuel the CI efforts to assist decision
14:30
Afternoon coffee break
15:00
Session 3: CI integration - lessons learned and common pitfalls
- Practical examples of how others have embedded competitive intelligence into the decision making process through understanding corporate culture and linking CI to how decisions are actually made inside the organisation
15:30
Session 4: Developing a world class CI capability - a model for development
- A proprietary model for development of CI
- Discussing the stages of developing a world class CI capability
- The practical steps to sustain the integration of intelligence into decision making
16:00
Session 5: Questions and answers
16:30
Close of workshop
About the workshop leader
Arjan Singh is Vice President of Fuld & Company’s Consulting Practice. He has over eleven years experience as a CI practitioner, creating intelligence processes for numerous Fortune 500 companies (including various biotech and pharmaceutical companies). He has trained over 1000 people in the concepts of CI at various venues including the Academy of Competitive Intelligence (ACI), Society of Competitive Intelligence Professionals (SCIP) and in specific in-house sessions for clients.
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