Competitive Intelligence in Pharma USA 2010

April 13 – 14 2010, Philadelphia, USA

In today’s commercially challenging environment, staying ahead of the competition and effective product planning is crucial to ensure the success of your organization. One of the key strategies employed by the pharmaceutical industry is competitive intelligence, and if you’re doing it you can bet you competition is too.

With the right planning and application, competitive intelligence can be invaluable to shape strategy and future growth plans. However, implementing an efficient CI function that is effectively conducted and utilized across the entire  organization for maximum benefit can be challenging.

VIBpharma is delighted to announce the 3rd Annual Competitive Intelligence in Pharma USA conference, 13th-14th April 2010 in Philadelphia. CI USA continues our 12 year global series which has seen some of the largest gathering of Competitive Intelligence professionals from the pharma and biotech industries.

Through a series of presentations and interactive discussions covering key issues such as counteracting the threat of generics and biosimilars, measuring the ROI of your CI function, creating a global intelligence network and best practice and proactive war gaming, participants will gain new insight and share hands-on experiences with leading companies in the pharma and biotech industry who have learnt to use Competitive Intelligence effectively and profitably.