| POST-CONFERENCE WORKSHOP |
Integrating competitive intelligence (and war gaming) into brand team and R&D decision making |
| Date: |
Thursday, March 5, 2009 |
| Led By: |
Dr. Wayne Rosenkrans
VP Strategic Consulting
Fuld & Company |
About the workshop |
This workshop is for those with CI responsibilities in the pharmaceutical and biotech industry who want to learn more about improving the integration of intelligence into brand team decision making. The agenda will be a mixture of presentation and facilitated discussion to discuss amongst other topics; how to fuel the competitive intelligence cycle with inputs that are both relevant and timely to your target audience as well as providing practical examples of how others have embedded competitive intelligence into the strategic decision making process. |
| Workshop Agenda |
| 08:30 |
Delegate registration and coffee |
| 09:00 |
Session 1: Moving from 'interesting' intelligence to actionable intelligence – what is actionable?
- Discussing the key differences between ‘interesting’ and 'actionable' intelligence
- The best intelligence is worthless if it doesn’t promote any action
|
| 09:45 |
Session 2: The compound life cycle and CI
- Discussing the stages of a compound and exploring what these changing issues are and how to use them to fuel the CI efforts to assist decision making
|
| 10:30 |
Morning refreshments |
| 11:00 |
Session 3: CI integration - lessons and common pitfalls
- Practical examples of how others have embedded competitive intelligence into the decision making process through understanding corporate culture and linking CI to how decisions are actually made inside the organisation
|
| 11:45 |
Session 4: Developing a world class CI capability - a model for development
- A proprietary model for development of CI
- Discussing the stages of developing a world class CI capability
- The practical steps to sustain the integration of intelligence into decision making
|
| 12:30 |
Session 5: Questions and answers |
| 1:00 |
Close of workshop |