Competitive Intelligence in Pharma

Wednesday 27 and Thursday 28 January 2010, Nice, France

In an environment where resources are scarce and patents are fast expiring, effective product planning is paramount to ensuring the success of your organisation. When used correctly, competitive intelligence can provide invaluable to help shape strategy and future growth plans. However, implementing an efficient CI function that is effectively utilised across the organisation can be challenging.

Following on the success of our 12th Competitive Intelligence in Pharma conference which saw the largest European gathering of Competitive Intelligence professionals from the pharma and biotech industry, VIBpharma is proud to announce the 13th Annual Competitive Intelligence in Pharma conference taking place on 27 – 28 January 2010 in Nice, France.

Through a series of presentations and interactive discussions covering key issues such as counteracting the threat of generics and biosimilars, measuring the ROI of your CI function, creating a global intelligence network and best practice and proactive war gaming, participants will gain new insight and share hands-on experiences with leading companies in the pharma and biotech industry who have learnt to use Competitive Intelligence effectively and profitably.