Welcome to 11th Annual Competitive Intelligence in Pharma
29 and 30 January 2008,
Barcelona, Spain

Today pharma manufacturers are facing bigger challenges than ever before, with competition arising from manufacturers within emerging markets in addition to the more traditional pharma bases. How can companies increase their market share and maximise their potential in this environment, and how first class Competitive Intelligence can help manufacturers achieve this goal?

Now in its 11th successful year, ViB Events Competitive Intelligence in Pharma will bring together competitive intelligence experts to discuss all the latest development in areas such as building an effective CI department, improving CI tools within the organisation, market analysis, competitor profiling, data mining and effective communication of CI results to name but a few.

Through a series of presentations and interactive discussions, participants will gain new insight and share hands-on experiences with leading companies in the pharma industry who have learnt to use Competitive Intelligence effectively and profitably.

This hugely popular annual series, will not only provide an update on the various technologies and techniques available throughout the industry but will also analyse the importance of good recruitment, management and understanding of the CI function. Competitive Intelligence in Pharma 2008 has also changed to a unique new format, now including roundtable discussions that allow delegates to thoroughly question, discuss and debate all the key issues affecting Competitive Intelligence departments.

This conference will be highly interactive, with participants guiding the topics and depth covered.  Please come ready to share your questions, concerns, successes and lessons learned!